If you’ve ever worked in marketing or have an idea how much Facebook ads cost, you’d know how extremely risky it is to put some of your hard-earned coin into promotions. For small business owners, a $5 ad that didn’t quite work is already a cause for some worry. But what about chief marketing officers from big corporations who instead of earning their company dollars, actually cost them millions of it?
Here are some of the most facepalm-worthy promotion fails in history:
The Apple U2 Giveaway
Back in 2014, Apple thought it’d be nice to sell their iPhones prepackaged with a U2 album. Apple reportedly paid an undisclosed fee in royalties to U2 and also committed a whopping 100 million in marketing campaigns for the band to promote their new album. Needless to say, Apple got some flak for this marketing blunder and was the subject of some U2 memes for many years.
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